宝马集团扩大在欧洲的生产网络
“宝马集团决定建造这座新工厂，这再次证明了我们对增长的看法。在对，墨西哥和美国进行大量投资后，我们现在正在加强在欧洲的活动，以维持亚洲，美国和我们大陆之间的生产平衡，“BMW AG管理委员会主席HaraldKrüger说。“欧洲是宝马集团大的生产基地。仅在2018年，我们就在德国工厂投资超过10亿欧元，用于升级和准备电动汽车。“
宝马公司生产董事会成员Oliver Zipse补充说：“未来，宝马集团在欧洲的每个工厂都将配备生产电动和传统车辆。我们在匈牙利的新工厂也将能够生产燃烧和电气化的BMW车型 - 所有这些都在一条生产线上。它将为我们的生产网络带来更大的能力。生产开始时，工厂将在灵活性，数字化和生产力方面树立新标准。“
欧洲是宝马集团重要的市场。2017年，它占所有汽车销量的近45％，销售量为110万辆。截至2018年6月底，宝马集团在整个非洲大陆的许多市场增长，车辆交付总量超过56万辆 - 同比增长1.2％。
开发生产网络的新决定遵循宝马集团平衡增长的战略原则，是宝马集团战略NUMBER ONE> NEXT实施的下一个合乎逻辑的步骤。
欧洲有竞争力的生产基地
宝马集团选择在德布勒森扩建其生产网络，因为其良好的基础设施，合适的物流连接以及与现有供应商网络的接近程度。当地的合格人员是另一个关键优势。除了工厂本身的团队外，还将在新工厂和当地区域内与供应商和服务提供商建立大量工作岗位。
自2004年以来，宝马集团一直在匈牙利设立代表处，并与该国的供应商保持着长期积极的关系。去年在匈牙利购买了价值14亿欧元的材料和服务。
德布勒森工厂将在数字化，可持续性和灵活性方面树立新标准。此外，它还将成为技术者，拥有创新的自动化解决方案，先进的辅助系统和灵活的物流应用。为了与宝马集团高度灵活的生产系统原则保持一致，新工厂将在一条生产线上生产传统和电动车辆。
The BMW Group continues to expand its production network in Europe, with a new facility to be built in Hungary, close to the town of Debrecen. It will come at an investment of approximately €1 billion, offer capacity of up to 150,000 units a year and create over 1,000 new jobs.
“The BMW Group’s decision to build this new plant reaffirms our perspective for global growth. After significant investments in China, Mexico and the USA, we are now strengthening our activities in Europe to maintain a worldwide balance of production between Asia, America and our home continent,” said Harald Krüger, Chairman of the BMW AG Board of Management. “Europe is the BMW Group’s largest production location. In 2018 alone we are investing more than €1 billion in our German sites to upgrade and prepare them for electric mobility.”
Oliver Zipse, BMW AG Board Member for Production, added: “In the future, every BMW Group plant in Europe will be equipped to produce electrified as well as conventional vehicles. Our new plant in Hungary will also be able to manufacture both combustion and electrified BMW models – all on a single production line. It will bring greater capacity to our worldwide production network. When production commences, the plant will set new standards in flexibility, digitalisation and productivity.”
Europe is the most important market for the BMW Group. In 2017 it accounted for almost 45 percent of all vehicle sales, with 1.1 million units sold. Up to the end of June 2018, the BMW Group grew in many markets across the continent, with vehicle deliveries totalling more than 560,000 units – a year-on-year rise of 1.2 percent.
The latest decision to develop the production network follows the BMW Group’s strategic principle of balanced global growth and represents the next logical step in the implementation of BMW Group Strategy NUMBER ONE > NEXT.
Competitive production site in Europe
BMW Group choose to expand its production network at Debrecen because of its good infrastructure, suitable logistics connections and proximity to the established supplier network. The qualified personnel in the local area were another key advantage. Besides the team at the plant itself, numerous jobs will be created with suppliers and service providers, both within the grounds of the new facility and across the local region.
The BMW Group has been operating a representative office in Hungary since 2004 and enjoys long-standing, positive relations with suppliers in the country. Last year materials and services worth €1.4 billion were purchased in Hungary.
The plant in Debrecen will set new standards in digitalisation, sustainability and flexibility. In addition, it will be a technology leader, with innovative solutions for automation, state-of-the-art assistance systems and flexible logistics applications. In keeping with the BMW Group’s principle of the highly flexible production system, the new facility will manufacture conventionally as well as electrically powered vehicles, all on a single production line.
